Based in Dubai, Revolution General Trading is a sole establishment company specializing in sales and marketing of bicycle and bicycle accessories. Promoting cycling events. Revolution General Trading was established to bring together enthusiastic cyclist of all ages and abilities who wanted the opportunity to take up or continue cycling, through providing the products and services in its best quality.

Our mission is, to bring an enjoyable green environment and has created a supportive community for people in Dubai who love cycling

Brand Representation and Distribution

Revolution Cycles is selective of the brands we represent and distribute.

As an emerging market for cycling, Revolution Cycles General Trading (RCGT) has chosen to align its self with various  strategic partners. In doing so RCGT separates itself from the norm in the UAE by not having  conflicting products to promote and distribute.

Each product line has been carefully selected as a market leader and/or a product line that has a very targeted market.

With retail in the UAE being mostly distributor outlet driven, RCGT has managed to secure product lines that grant them access to almost every Bicycle retail outlet and many multisport retail stores in the GCC and UAE.  Every bike shop needs Pedals, Tires, and Inner tubes.

The brands that we currently hold are:

  • LOOK
  • BH
  • Wahoo Fitness
  • FSA – Vision
  • Bioracer
  • SIS “Science in Sport” Nutrition
  • Vittoria

  • Birzman
  • Bar Fly
  • MET
  • Louis Garneau
  • White Lightning
  • Chamois Butt’r
  • Vermarc

Revolution Cycles is the official bike shop / Partner / Official Supplier for the following events:

  • Largest Cycling Group in the Middle East
  • Cycle Club founded in 2009
  • 300 paid members
  • Over 4000 subscribers


  • Cycle Challenge founded in 2010
  • Largest Cycling Event in the Middle East
  • Organized yearly
  • Over 2000 participants
  • Sponsors include:
  • Major Radio network (Dubai 92)
  • Second largest Hypermarket chain in UAE
  • UAE Cycling Federation


  • Ride Ajman
  • Ride RAK
  • Oceanic Triathlon Series
  • Dubai Desert Triathlon
  • NAS Sport Tournament
  • District One
  • Dubai Pulse – Dubai Sports Council
  • Be Well Tour
  • And others…

  • Revolution Cycle tour partner with Vittoria Tires
  • 16 Pro Teams participated in 2016
  • Revolution Cycles/Vittoria Tires have a booth in the Fan Village
  • Open to Public.
  • ± 2000 visitors daily

  • Revolution Cycle tour partner with Vittoria Tires
  • 18 Pro Teams participated in Oct 2015
  • Open to Public.
  • ± 2000 visitors daily


  • Every Wednesday night from 6pm – 9pm at the Dubai Autodrome is cleared of cars to make way for Joggers, Walkers, Runners and Cyclists to train in a car-free and safe environment. This is an initiative set up by Stewart Howison and supported by the Dubai Autodrome and the Dubai Sports Council.
  • A series of events that lead up to the Spinneys Dubai 92 cycle Challenge in December.
  • Starting in September with a 35km timed cycle ride, designed to help encourage all riders get fit and take up the challenge From the Couch to 92km.
  • With a over 500 riders taking up the 35 km ride and over 900 on the 85km ride every year the numbers are building now in its 6th year.
  • The events are 35km, 45km , 65km 85km Monthly Events.

The Crowning event in the Challenge series – 92km on the pristine streets of Dubai. Already the Largest Mass timed cycling event in the Middle East, This event is supported But the Dubai Sports Council, The Road And Transport authority and the Dubai Police, The Spinneys Dubai 92 Cycle Challenge is poised to become even bigger with sights set on becoming the largest Mass timed cycling event in the world.

  • The UAE has seen the attraction of cycle tourism and the benefits of promoting Health and Exercise. With races being billed to bring riders from all over the UAE to take up the rides and see Emirates that residents may not normally visit or consider as cycle friendly.
  • Target Obesity.
  • Obesity in the UAE is fast becoming a medical problem with  19% of  Dubai population being effected,  Almost 1 in 5 people , Double the worlds average.
  • The Wyndham Hotel Group decided to host a year long challenge to promote well ness and a journey to better living. This culminated in a ride from 4 Different Emirates to Dubai as a celebration of Healthy Living.
  • The summer is HOT in the UAE and Dubai and cycling becomes a more indoor and a nocturnal one.  Revolution Cycles Dubai hosts a 12 hr Cycle Challenge to motivate and keep Cyclist Fit over the hotter months. This will be held during Ramadan and be held ion the Dubai Autodrom circuit  under flood light.

Revolution Cycles is the official bike shop / Partner / Official Supplier for the following events:

  • Revolution Cycles General Trading  as the distributor of Vittoria Tires the official Neutral Support for both The Abu Dhabi Tour and Dubai Tour.
  • Revolution Cycles General Trading  host and looks after the Vittoria Servizio Corse team during both Tours .
  • Revolution Cycles Dubai is present at both fan villages with a Retail Sales and Distribution display booth.

Sales and Marketing team setup

  • Dedicated distribution manager who personally visits all retail outlets in the Network. 
  • Weekly emails and store visits

Stock levels verification

Inform retailers of Stock On Hand and any upcoming offers from suppliers.

  • Marketing team work very closely with the distribution manager and focus heavily on the Events that Revolution Cycles Dubai manage, own and sponsor.

Marketing campaigns on social media: Facebook, Instagram, Twitter

Partnership with Cyclist ME Magazine and Outdoor UAE on product review exposure.

Product marketing/promotion via email to over 4000 subscribers.

  • The marketing team are made up of active cyclists who live the brands we distribute.

Revolution Cycles & Team CSD

Revolution Cycles network

Cycle Safe Dubai (CSD) was founded in 2009 by Stewart Howison with the aim to bring together enthusiastic cyclists of all ages and abilities who wanted the opportunity to take up or continue cycling.

CSD gives cyclists a chance to enjoy the sport with other like-minded people in a safe enjoyable environment and has created a supportive community for people in Dubai who love cycling.

Thanks to the success of Team CSD along with the substantial support and financial investments from the Dubai Royal Family and the Dubai Government, cycling as a recreational sport boomed over the past few year.

In it’s second year as a Club, the partners in Team CSD decided Dubai needed a cycling sportive, and so the Spinneys Dubai 92 Cycle Challenge was created in December 2010 with 450 riders taking to the streets of Dubai in what was to become the future event in the Social Cycling calendar.

Six years later, the “Spinneys Dubai 92 Cycle Challenge” is the largest mass times cycling event in the Middle East with approximately 2000 riders taking up the 92 km Challenge every year. In order to make the transition from “Couch to 92km ” a series of Build-Up riders were created, with the first event taking place 4 month before the “Spinneys Dubai 92 Cycle Challenge” at a distance of 35km, each month the distance increased , 45km , 65km , 85km and finally the crowning event “Spinneys Dubai 92 Cycle Challenge”.

As the owners of various other Cycle Challenge events, the founding partners of Cycle Safe Dubai decide to take the love and passion for getting people fit and on bikes to a new level.

Revolution Cycles Dubai (RCDXB) is the bike shop that takes pride in superior service, accurate advise and products at an affordable and competitive rate

Revolution General Trading (RCGT) is the distribution arm of RCDXB.

RCDXB and RCGT quickly discovered that the international market had a keen eye on Dubai and so RCGT has fast become known as one of the Key distributors in the Middle East. Having had the vast choice of brands to choose from and often declining to represent various products, RCGT developed the business strategy we keep true to this day.

RCGT has instant access clients and daily contact with patrons giving our brands the upper hand when it comes to exposure.

The various events the RCDXB’s partners either own or partner up with link RCGT’s product with the masses making sampling, brand exposure and hands on test a very simple reality.

A typical week for RCGT and RCDXB involves at least 3  events:
  • Dubai Autodrome over 800 Visitors at each session
  • Friday ‘s Team CSD out ride over 300 Riders plus an estimated 1500 on the Public Dubai Cycle Course.
  • Saturday’s Legendary Coffee Ride 100 Riders.